Because to someone like me that's british for "eat me"
There's a little market down the street from the Massachusetts Historical Society that tends to stock random imported candies from the UK. For a few months, they were regularly carrying one of my favorite chocolates from my time in Aberdeen, minstrals, and every time I stop in for an iced tea or granola bar, I check to see if they have any. No luck in recent weeks, but their most recent shipment included one of the most intriguingly-marketed chocolate bars Britain has to offer: the Yorkie bar. As depicted above, its current packaging sports the slogan "it's not for girls," along with the appropriate signage for those not able to grasp the meaning of the text.
Hanna and I agree that the chocolate is quite tasty, and that our double-x chromosomes did not impede us in the least from enjoying it.