There's an ad campaign up around Boston right now for Sony's new electronic "book" device, extolling its virtues over the traditional printed word. Here is my personal favorite:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgb7Uc4w8X5bavxobgPs4cUzL9RpZe5PwkpFN3MNeJ1gq9a9UMz9ajsGDF8DrGcs5GBFr_K1sPkHkqsTtew_JVrP3Fs89SbAk3wqhu-Zq_fweNfd031cuCgEW29-_bOlkGkyghH-koNMXc/s320/sexier2.jpg)
Like many great ideas, I suspect this particular ad campaign has one (or more) librarians behind it, since early versions of the ad simply read:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqZrYnyHoO2IiA_UZUnapwv_3NZZ-Sq3_PeJjw-tAibgeJRM6RFA5ibpCVQuuNDKp_iekVdiAu6gfmkBwd4z4R6Ddl5yqZakoNQqhJUSeQDxUT6fsr3Whn0MZv6ZQczj8VpFfQlNJ1KI4/s320/sxier_lib1.jpg)
One can only imagine that members of my future profession had, shall we say, some constructive criticism for Sony's PR firm. I believe version 2.0 is greatly improved (though it still doesn't convince me that anything is sexier than a book).
No comments:
Post a Comment